Significance Of Video Production & Video Marketing
Every company that relies on its online presence and internet marketing would have to
engage in video production and video marketing. An online video is not just any ordinary
video but a tool that can have more rewards than a textual advertisement or one that
has a compelling image to go with it. Traditionally, print advertisements were what small
to medium businesses invested in and visual advertisement or video production for the
purpose of commercials were what large corporations indulged in. Today, video
production and marketing is quintessential to an internet marketing strategy of every
company.
A web marketing video has catapulting effects on any internet marketing strategy. More
than 80% internet users prefer watching a video than reading an article. While
slideshows of images do have a profound impact on the audience, it is still not even
remotely as compelling as an online video. A web marketing video can pass on much
more information than what a full page article can and it can convince more people than
what a slideshow of a dozen odd images can ever do.
Costs of video production have gone down. Cameras and productions costs are at their
cheapest ever. Publishing a web marketing video or circulating an online video is not a
daunting challenge, given the omnipresence of social networks, social media sites and
online video sharing sites like YouTube and others. A company doesn’t have to spend a
fortune to reserve a prime time slot on a nationwide channel and then broadcast a
commercial with the hope that the TV viewers wouldn’t surf the channels at the time
when the video would be aired.
With an online video, there is practically no cost of hosting it or circulating it. When a
viewer views a web marketing video, it is a statistic that cannot be debated. One doesn’t
have to speculate as to whether or not the TRPs would be great. The analytics can be
run on real time and be reviewed to fine tune the video production and marketing
strategy.
Apart from video sharing sites, social media and social networks, video production is
also significant because any webpage or website can have embedded videos. It is not
uncommon to find an online video on almost every webpage of a company’s website. It
is the only natural thing to do for any company that wishes for a dominant .
